Why Now Is a Great Time to Buy a New Home in Charlotte, NC

New home construction in Charlotte is giving buyers something that’s been in short supply lately: both the home they want and the deal they need. More brand-new options are available in the Queen City right now, and builders are offering incentives that make these homes more affordable than many expect.

It’s a combination that doesn’t come around often—and it puts Charlotte buyers in a surprisingly strong position this season. Here’s why this moment matters and why partnering with a local agent is key.

1. More New Homes Are Available Now—but That May Not Last

Charlotte has seen a steady increase in new construction communities, giving buyers:

• More cutting-edge neighborhoods in sought-after areas like Ballantyne, South End, and Matthews

• Move-in-ready homes for faster occupancy

• A variety of floor plans and modern layouts

• Upgraded designs and contemporary finishes

However, even with all the new listings, builders are beginning to pull back slightly. Data shows that the number of new home starts in the Charlotte region has slowly declined in recent years, a trend expected to continue. That means the current inventory might be the widest selection of new homes you’ll see for a while.

According to Redfin, roughly 1 in 3 homes on the market in Charlotte today are new builds—a higher-than-average share, but still the lowest in four years. If variety matters to you, now is the time to explore your options.

2. Builder Incentives Are at Record Highs

To move inventory quickly, Charlotte builders are rolling out perks buyers haven’t seen in years:

• Lower Prices: Builders are offering discounts to attract buyers.

• Closing Cost Assistance: Some builders are covering thousands of dollars in fees.

• Extra Upgrades: Premium finishes, appliance packages, and designer touches often come included.

• Mortgage Rate Buydowns: Builders are helping reduce monthly payments by subsidizing mortgage rates.

According to the National Association of Homebuilders, 65% of builders are currently offering sales incentives, and 41% have cut prices—a record high since the post-COVID period.

For buyers in Charlotte, this means an unusually favorable environment: more inventory, competitive pricing, and perks that can save thousands. Acting now can give you access to the best deals before demand rises in the spring.

Bottom Line

With generous builder incentives and a wide selection of new homes in Charlotte, now is one of the best times in years to buy a new construction home. Working with a local agent—not the builder’s representative—can help you identify which communities, builders, and incentives offer the most value and guide you through negotiations.

More options + better deals = an opportunity you won’t want to miss.