House hunting these days can feel a little like shopping for jeans. There are plenty of options on the rack, but none of them fit just right. One home has a funky layout, another needs a ton of updating, and the rest? Well, they all start to look the same after a while.

That’s why more buyers are turning to new construction—and right now, it’s where some of the best deals are hiding.

Here’s the secret: builders have more finished homes sitting on the market than usual. And guess what? They don’t want them sitting there collecting dust. They want them sold yesterday so they can move on to building the next batch. That urgency = big opportunities for buyers like you.

As Lance Lambert, Co-Founder of ResiClub, puts it:
👉 “In housing markets where unsold completed inventory has built up, many homebuilders have pulled back on their spec builds—and many are doing bigger incentives or outright price cuts to move unsold inventory.”

🎁 Incentives Are the Juiciest They’ve Been in 5 Years

According to the National Association of Home Builders (NAHB), 66% of builders offered sales incentives in August. That’s not just a yearly high—it’s the most we’ve seen in half a decade.

Translation? Two out of every three builders are throwing in freebies, discounts, or perks to make the deal sweeter. And when builders get generous, it’s buyers like you who score.

💸 Price Cuts Are Back on the Menu

The fan-favorite perk? Price cuts.

Almost 40% of builders are chopping prices right now, usually around 5% off. Doesn’t sound like much? On a $500,000 home, that’s a cool $25,000 saved.

And even if the builder isn’t willing to drop the price, they’re still willing to play ball. Think rate buydowns, closing cost help, or upgrades that stretch your budget further than you expected.

✨ Why Buyers Love New Builds

Beyond the discounts, new construction homes often come packed with features today’s buyers love:

• Spacious kitchens + open layouts (goodbye cramped cooking)

• Energy efficiency (hello lower utility bills)

• Smart-home upgrades (yes, your house can literally listen to you)

• No surprise repairs on day one (peace of mind = priceless)

Put it all together, and buying new is more attainable right now than it’s been in years.

🚨 One Quick Pro Tip: Bring Your Own Agent

Builders have reps on-site, but here’s the truth: those reps work for the builder, not you. That’s why you’ll want your own agent at your side.

A great agent will:
✔️ Run the numbers so you don’t fall for flashy “fluff” incentives
✔️ Spot the deals worth taking
✔️ Handle negotiations like a pro
✔️ Keep your best interests first

🎯 Bottom Line

If your home search feels like an endless loop of “meh,” it might be time to check out new construction. With record-high incentives, price cuts on the table, and builders eager to clear their inventory, this could be the best time in years to snag your dream home.

Curious how far those incentives could stretch your budget? Connect with an agent who knows the local market—and start shopping for deals builders are practically handing out.